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Before you go deeper

Find the leak.
Or take the playbook.

Two ways to find where the money is going. Both free, neither needs your email.

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No email gate. Pick what is useful.

Math-only tools for D2C operators

Free ecommerce calculators.
Decide with the numbers.

Eight focused calculators for the operating questions that come up every week. No login, no email, no spreadsheet — type your numbers and get the answer in under a minute.

Runs in your browserYour inputs stay privateBuilt for Indian D2C

Which number do you need?

The toolkit

Eight numbers worth knowing.

Each calculator answers one operating question and shows the formula behind the result.

01Open tool

RTO Cost Calculator

Estimate return-to-origin costs and compare possible reductions in failed deliveries.

  • Revenue at risk
  • Avoidable RTO cost
Core calculationRTO orders × (forward + reverse freight + packaging)
02Open tool

Unit Economics Calculator

Estimate contribution per order after product, fulfilment and acquisition costs.

  • Gross margin
  • Contribution per order
Core calculationNet price − product, fulfilment, fee, tax and RTO costs − CAC
03Open tool

Bundle Pricing Calculator

Price multi-buy bundles and compare possible order value after the discount.

  • Bundle AOV
  • Revenue bump
Core calculationSum of product prices × (1 − discount rate)
04Open tool

Marketing Budget Calculator

Turn a spend ceiling and target ROAS into a practical revenue and order plan.

  • Expected revenue
  • Expected orders
Core calculationSum of (channel spend × channel ROAS) ÷ AOV
05Open tool

Cash Runway Calculator

Understand monthly burn and how long the current cash balance can support it.

  • Monthly burn
  • Runway in months
Core calculationNext cash balance = current cash + revenue − monthly costs
06Open tool

Inventory Reorder Point Calculator

Set a reorder point from daily sales, supplier lead time, and a safety buffer.

  • Reorder point
  • Safety stock
Core calculationDaily sales × (lead time + buffer)
07Open tool

E-Commerce Platform Profit Calculator

Calculate profitability for marketplace selling after platform commission, returns, logistics and advertising.

  • Expected profit
  • Target selling price
Core calculationTaxable revenue − commission − logistics − ads − product and return costs
08Open tool

Website / D2C Profit Calculator

Calculate profitability for direct website sales after gateway fees, delivery, returns and advertising.

  • Expected profit
  • Break-even ROAS
Core calculationTaxable revenue − gateway fee − logistics − ads − product and return costs