Unit Economics Calculator ↗
Estimate contribution per order after product, fulfilment and acquisition costs.
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Free D2C calculator
Bundle Pricing Calculator
Add your products, set a bundle discount, and instantly see how bundling impacts AOV, margins, and monthly revenue.
Free to use · No signup · Calculations run in your browser · Choose any currency
Works for any market. Enter your own costs and rates.
01
Bundle products
Add 2–5 products to your bundle.
Margin77.5%
Margin76.6%
Margin78%
Bundle settings
Current monthly revenue$316,166.67
Projected monthly revenue$732,242.00
Revenue uplift$416,075.33+131.6%
AOV comparison
Scenario estimate based on your inputs. It does not connect to your store or replace actual settlement and cost reports.
How to use this calculator
Add the products and their prices and costs, then set a discount. Enter current order volume, assumed bundle adoption and a conversion-change scenario to compare projected order value and revenue.
Worked example
Products priced at ₹600 and ₹400 have a combined list price of ₹1,000. A 10% discount makes the bundle ₹900. If product costs total ₹450, the bundle has ₹450 left before shipping, fees, acquisition and other costs.
What the estimate leaves out
The current AOV baseline is the average listed product price, not a connected store metric. Adoption and conversion uplift are inputs. A discounted bundle can raise order value while reducing contribution, so check both.
Use inputs from the same reporting period and compare the result with your actual costs before making a decision.
Explore store conversion services ↗Shopify Conversion Audit Checklist ↗ · Read the complete bundle pricing guide ↗
How does a bundle discount change price and margin?
- Bundle list value
- The sum of the individual prices of the products added to the bundle. Products can have different prices.
- Bundle margin
- Discounted bundle price minus the sum of product costs. Fulfilment, fees and advertising must still be considered separately.
- Adoption and conversion uplift
- Scenario inputs for how many orders use the bundle and how order count changes. They are assumptions, not predicted behaviour.
Why it matters
Explore Whether a Bundle Improves Order Value
Bundling pairs complementary products at a controlled discount, helping brands earn more from the same traffic while making the buying decision easier.
- 01
Higher AOV without more ads
Get more revenue from the traffic you already paid for, without increasing media spend.
- 02
Introduce new products
Use a hero product to anchor the bundle and cross-sell lesser-known SKUs.
- 03
Reduce decision fatigue
Curated combinations simplify choice and can speed up purchase decisions.
Frequently asked
Straight answers.
How do bundles increase AOV?
A bundle moves customers from a single item to a higher-value combined purchase, even after a modest discount.
What discount percentage should I offer on bundles?
Start with the smallest discount that makes the combined value obvious, then validate margin and conversion rather than copying a fixed benchmark.
How does conversion uplift work?
It estimates the increase in completed orders caused by a clearer or more compelling bundle offer.
Should I bundle best-sellers or slow-movers?
Usually anchor with a proven product and add genuinely complementary items. Avoid forcing weak products into a bundle that reduces trust.
Check the next part of the picture.
Marketing Budget Calculator ↗
Turn a spend ceiling and target ROAS into a practical revenue and order plan.
Calculation method and examples maintained by MlabsGrowth. See the assumptions above before using an estimate.
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