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Free D2C calculator

Cash Runway Calculator

Model cash flow over 24 months. See when you reach break-even, how long cash lasts, and when to plan the next raise.

Free to use · No signup · Calculations run in your browser · Choose any currency

Works for any market. Enter your own costs and rates.
01

Your numbers

All fields update the 24-month projection.

Cash balance projection

Yellow = positive, red = negative.

M1
M12
M24

Month-by-month projection

MonthRevenueCostsNet flowCash balance
Month 1$800,000$910,000-$110,000$2,390,000
Month 2$864,000$938,800-$74,800$2,315,200
Month 3$933,120$969,904-$36,784$2,278,416
Month 4$1,007,770$1,003,496+$4,273$2,282,689
Month 5$1,088,391$1,039,776+$48,615$2,331,304
Month 6$1,175,462$1,078,958+$96,504$2,427,809
Month 7$1,269,499$1,121,275+$148,225$2,576,033
Month 8$1,371,059$1,166,977+$204,083$2,780,116
Month 9$1,480,744$1,216,335+$264,409$3,044,525
Month 10$1,599,204$1,269,642+$329,562$3,374,087
Month 11$1,727,140$1,327,213+$399,927$3,774,014
Month 12$1,865,311$1,389,390+$475,921$4,249,936
Month 13$2,014,536$1,456,541+$557,995$4,807,930
Month 14$2,175,699$1,529,065+$646,634$5,454,565
Month 15$2,349,755$1,607,390+$742,365$6,196,930
Month 16$2,537,735$1,691,981+$845,754$7,042,685
Month 17$2,740,754$1,783,339+$957,415$8,000,099
Month 18$2,960,014$1,882,006+$1,078,008$9,078,107
Month 19$3,196,816$1,988,567+$1,208,249$10,286,356
Month 20$3,452,561$2,103,652+$1,348,908$11,635,264
Month 21$3,728,766$2,227,945+$1,500,821$13,136,085
Month 22$4,027,067$2,362,180+$1,664,887$14,800,972
Month 23$4,349,232$2,507,155+$1,842,078$16,643,050
Month 24$4,697,171$2,663,727+$2,033,444$18,676,494
Core calculationNext cash balance = current cash + revenue − monthly costs

Scenario estimate based on your inputs. It does not connect to your store or replace actual settlement and cost reports.

How to use this calculator

Enter starting cash, monthly revenue, growth, fixed expenses, variable cost ratio and marketing spend. Review the month-by-month balance rather than relying only on the first month of burn.

Worked example

With ₹600,000 cash and a constant ₹100,000 monthly cash deficit, the simple runway is six months. If revenue or costs change, use the monthly projection to see when the balance becomes negative.

What the estimate leaves out

The model does not automatically include inventory payment timing, settlement delays, debt, tax payments or fundraising. Use a detailed cash-flow forecast for commitments; a projected break-even month is not assured.

Use inputs from the same reporting period and compare the result with your actual costs before making a decision.

Explore ai & marketing services ↗

How to Build an AI Brand Context Workflow ↗ · Read the complete cash runway guide ↗

How long could your cash last under this growth scenario?

Monthly burn
The first month’s cash deficit when modelled costs exceed revenue. Burn can change across the projection.
Cash runway
The first projected month whose closing cash balance reaches zero or below. “24+ months” means the balance lasts through this projection, not indefinitely.
Break-even month
The first projected month when revenue covers modelled fixed, variable and marketing costs. It does not necessarily recover earlier cash losses.

Why it matters

Why Runway Planning Is Critical for D2C Startups

A 24-month forward view connects growth, margins, and spending to the cash balance founders actually have to manage.

  1. 01

    Know when to fundraise

    Work backwards from your cash-out date so fundraising starts while you still have negotiating room.

  2. 02

    Model growth scenarios

    Compare how different MoM growth rates change break-even and ending cash.

  3. 03

    Optimise spend timing

    See the effect of fixed and marketing spend on each month’s cash position.

Frequently asked

Straight answers.

How is runway calculated?

Each month calculates revenue minus fixed costs, variable costs, and marketing spend, then adds that net flow to the running cash balance.

What is burn rate?

Burn rate is the amount of cash lost in a month when total costs are greater than revenue.

When should I start fundraising?

Plan well before projected cash-out; the right lead time depends on deal complexity, investor readiness, and your fallback options.

What's a healthy variable cost ratio for D2C?

It depends on category and pricing. The ratio must leave enough gross contribution to cover fixed costs, marketing, and an acceptable profit.

Check the next part of the picture.

Calculation method and examples maintained by MlabsGrowth. See the assumptions above before using an estimate.

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