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Website / D2C Profit Calculator
Calculate expected profit for direct website orders after payment gateway fees, delivery, returns, RTO, product cost and advertising.
Free to use · No signup · Calculations run in your browser · Choose any currency
Works for any market. Enter your own costs and rates.
01
Profit inputs
Common inputs
Website / gateway inputs
A
Revenue
- Gross selling price
- $1,699.00
- Successful order rate
- 85.00% 1 − 10% − 5% = 85.00%
- Expected gross revenue
- $1,444.15 $1,699.00 × 85.00%
- Expected taxable revenue
- $1,402.09 $1,444.15 ÷ (1 + 3%)
- Output sales tax
- $42.06 $1,444.15 − $1,402.09
B
Deductions
- TDS (recoverable)
- $1.40 $1,402.09 × 0.1%
- TCS (recoverable)
- $7.01 $1,402.09 × 0.5%
- Gateway Fee
- $33.98 $1,699.00 × 2%
- Tax on Gateway Fee
- $6.12 $33.98 × 18%
- Expected logistics
- $92.00 $80.00 + 10%×$80.00 + 5%×$80.00
- Expected payout
- $1,303.64 Gross revenue − recoverable deductions − gateway fee − fee GST − logistics
C
Profitability
- Reported ROAS
- 2.30
- Net ROAS after returns
- 1.95 2.3 × 85.00%
- Ad cost per order
- $738.70 $1,699.00 ÷ 2.3
- Expected product cost
- $425.00 $500.00 × 85.00%
- Returned product loss
- $0.00 $500.00 × 10% × 0% loss
- Expected profit
- $112.41 Taxable revenue − gateway fee − logistics − ads − product and return costs
- Profit margin
- 8.02% $112.41 ÷ $1,402.09 × 100
D
Pricing recommendation
- Break-even selling price
- $1,395.56 Fixed costs ÷ retained revenue coefficient at current ROAS
- Price for 10% profit
- $1,795.54 Fixed costs ÷ retained revenue coefficient after target profit
- Required price increase
- $96.54 $1,795.54 − $1,699.00
- Required increase %
- 5.68% $96.54 ÷ $1,699.00 × 100
- Break-even ROAS
- 2.00 $1,699.00 ÷ max affordable ad cost ($851.11)
Scenario estimate based on your inputs. It does not connect to your store or replace actual settlement and cost reports.
How to use this calculator
Enter the gross website price, GST, product cost, ROAS, returns and RTO. Add gateway and delivery costs, then compare expected profit with the break-even and target-margin recommendations.
Worked example
At ₹1,699 with 10% returns, 5% RTO, a 2% non-refunded gateway fee, ₹80 delivery costs and 2.3× ROAS, the sample inputs produce about ₹112 expected profit and an 8% margin.
What the estimate leaves out
Gateway refund rules and tax treatment vary. The estimate excludes fixed overhead, discounts not reflected in selling price, warehousing, support and settlement timing. Validate it against actual orders.
Use inputs from the same reporting period and compare the result with your actual costs before making a decision.
Explore store conversion services ↗Shopify Conversion Audit Checklist ↗ · Read the contribution margin guide ↗
Is this direct website order profitable after all variable costs?
- Gateway fee refund
- Turn this on only when your payment provider refunds its fee for returned and RTO orders. Otherwise the fee is charged on the full placed-order value.
- Expected logistics
- Forward delivery is charged once per placed order, with return and RTO reverse costs weighted by their respective rates.
- Break-even ROAS
- The minimum return on ad spend at which modeled profit reaches zero while the other inputs stay unchanged.
Why it matters
Price Direct Orders Using the Full Cost Picture
Selling directly removes marketplace commission, but gateway fees, delivery failures and acquisition cost can still turn revenue into a loss.
- 01
Model delivery outcomes
Weight successful revenue, return handling and RTO reverse costs instead of assuming every placed order converts.
- 02
Check the target margin
See the gross selling price required to reach your selected profit margin under current operating assumptions.
- 03
Find the ad-spend limit
Break-even ROAS translates the remaining contribution into a clear advertising efficiency threshold.
Frequently asked
Straight answers.
How is D2C website profit calculated?
Expected taxable revenue is reduced by gateway fees, expected logistics, ad cost, expected product cost, return loss, processing and other entered costs.
Is GST on the gateway fee a cost?
It reduces the payout display but is treated as recoverable in this model. Confirm eligibility and treatment for your business.
Should the gateway fee be refunded on returns?
Enable the option only if your payment provider returns its fee for unsuccessful orders. The default assumes it is retained.
Does break-even ROAS guarantee profit?
No. It is a scenario threshold based on the entered costs and rates. Actual attribution, settlements and overhead can differ.
Check the next part of the picture.
E-Commerce Platform Profit Calculator ↗
Calculate profitability for marketplace selling after platform commission, returns, logistics and advertising.
Calculation method and examples maintained by MlabsGrowth. See the assumptions above before using an estimate.
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